Thursday, April 16, 2009

New Business!!!!

I have super exciting TOP SECRET news!!!!

Seriously, I am breaking so many rules by even posting this news to my blog...but since only 5 people can read it, I will be able to hunt you down if this information escapes ;)

Our firm was competing to win a proposal sent out by Bass Pro shops and the Hampton Inn chain. The two plan to launch as a co-brand at the end of May!!! That means, you will be able to stay in a Hampton Inn that has Bass Pro elements in it, and may even be connected to a Bass Pro store.

I am by no means an outdoors woman, but the concept is exciting and really fun! We worked really hard on a huge proposal- the main concept is a giant launch event in NYC for a budget of $90,000. We put eveything in there from social media strategies, to media kits that were comprised of tackle boxes filled with hotel amenities to renting virtual deep sea fishing games for the media to play during the press conference and event.

Our proposal rocked, my bosses pitched it in Memphis last week in front of the Bass Pro and Hampton executivese and we just found out that they picked us!!!!!

So excited. Don't tell ANYONE about the co-branding....nobody knows and we signed about a billion confidentiality agreements :) Of course, I can't keep my mouth shut.

1 comment:

Lucy said...

sounds kinky and very S&M...i can't imagine rolling over and seeing some fish hooks on your nightstand. haha...jk...sounds awesome! great job on your proposal!